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Brand Service is a solution allowing the analysis of the opinions posted on the Internet, related to a specific brand, product, service, company or person.
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Software Mind SA has won the competition Innovation of the Year 2011. It was awarded for its Software Mind Brand Service system.
Innovation of the Year is a competition implemented under
the auspices of the Faculty of Technical Sciences of the Polish Academy of Sciences.
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The business goal of Software Mind Brand Service is automatic, real-time analysis of the content found on the Internet, especially:
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forums,
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blogs,
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social and information networks,
which aims to find:
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posts,
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comments,
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statements,
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opinions
on brands, pointing to customer questions, problems or dissatisfaction.
Opinions found are presented in a client application, accessed by the customer service consultants. The application provides opinions found ranking them (the more important the opinion is, the more people read it, the higher its priority). Every opinion is linked to the place where it was found. The consultant supporting the given brand can help / give information / submit an offer to the customer expressing dissatisfaction, having a problem or a question, directly on the website.
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